The smart Trick of Johnnie Walker Blue Label Ultra That Nobody is Discussing

To rejoice this technological breakthrough, only 888 limited edition bottles are going to be made earning this an unmissable piece of heritage for collectors.

Diageo is a world chief in beverage Liquor with An impressive selection of brand names across spirits and beer classes.

Diageo’s experimented with sustainable packaging in advance of—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the idea with the spear for glass—especially for businesses wishing to sell in Europe.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle is developed by adopting a check-and-master design, developing and exploring devoid of limitation and imagining what the way forward for lightweight luxurious packaging could bring.

We hope that our discoveries may have a favourable effect within the wider industry and enable discover new opportunities for lighter, reduce carbon packaging possibilities.”

The expose of Johnnie Walker Blue Label Ultra signals the manufacturer’s determination to innovation, with hopes that the ground-breaking style could encourage the greater magnificent, light-weight, and low-carbon whisky bottles of tomorrow.

We hope that our discoveries could have a optimistic influence within the broader marketplace and assistance find out new possibilities for lighter, reduced carbon packaging alternate options.”

In addition to redesigning the glass, imagined was supplied to how the bottle could well be designed and transported. 

Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse more info into the future of sustainable luxury spirits packaging

We are below when you're prepared to go ahead and take plunge with Johnnie Walker and uncover cocktail recipes, new products launches and the newest from our world of whisky.

5 years back, Johnnie Walker set out with a particular ambition; to move the spirits field ahead. Obtaining found that a lot of luxurious groups were heading in a fresh course – ‘delicate’, as opposed to ‘weighty’ – the brand name sought to experiment with one among its most luxury whiskies. Aiming to force the boundaries of lightweighting glass, all from the identify of progress.

Diageo has submitted filings to acquire its granted British isles Patent No. GB2616831 B endorsed as licensable of right around the UKIPO patent sign up, and intrigued functions are invited to ask for a typical royalty cost-free, non-exceptional licence from Diageo.

Said approach aims to decrease the bodyweight of glass in Johnnie Walker packaging. This will have a immediate impact on the carbon emissions of Johnnie Walker packaging, the two when it comes to production and transportation. 

In whisky packaging, luxurious ordinarily implies large—Feel thick bottles with hefty stoppers that double as trophies with a shelf. Johnnie Walker wants to upend that thinking and embrace the notion that lithe is luxurious.

Of course—this collectible version may be requested on the web and transported securely towards your doorway with signature affirmation.

That undertaking fell to Diageo’s world style director Jeremy Lindley. Power and basic safety were being Lindley’s priorities, but function required to abide by sort. Following Discovering that the The natural way strongest form for glass is definitely the teardrop—the shape it Obviously assumes when liquid—Lindley and his group designed a teardrop with square sides, in the nod to the basic Johnnie Walker silhouette.

With our committed focus on presenting lightness across every single design factor, we released a specific lattice stopper, a bamboo body along with a protective transportation box.